What a great opportunity—to rebrand a capital city!
The rebranding of Bucharest resulted in a brand book, promotional gift, business cards, and kit container to carry it all in.
The kit container houses the brand book and other items created for the rebranding of Bucharest. The modern, clean lines are a nice counterpoint to the Art Deco-inspired logo and detailed peacock pattern.
The Bucharest visual theme graces the front of the brand book. Interior pages are an interchanging assortment of hues from the brand's color palette.
On this page in the brand book the logo is unveiled along with a photographic reference conveying the inspiration for the line weight and serifs of the wordmark.
This section of the brand book shows examples of how the visual elements can be applied. Pictured here is a restaurant decked out in the brand patterning with the logo on the door and menu screen at the waiter's side.
The gift item promoting the new identity is a Romanian candle holder with clever packaging. The peacock motif is perforated on the face of the package, allowing the candlelight to shine through.
The logo on the promotional item's tag was laser burned into mat board.
Bold business cards complete the collateral collection.
The logo solution was inspired by the letterforms of the 1920s, a time in Bucharest's past when it was a wildly popular haunt of Europe's flamboyant rich. The capital of Romania was a place for the wealthy of the time to build the fanciful and ornate edifices of the Belle Epoque era.