A hand-lettered logo for the Oregon Department of Transportation's "Move Over" campaign. This road safety campaign reminds young adult males to move to the left and stay clear of police and other first responders who may be conducting business on the roadside.
A square format for certain display dimensions such as a pre-framed space on public transportation.
A vertical-orientation format for display in public areas such as the side of a bus shelter.
A wide format for displaying on the exteriors of city buses or on train platform walls, for example.
It is important for the public to be able to check out the campaign on their smartphones. This branded mobile app allows them to learn more about the Move Over campaign.
Here is the Move Over campaign's Facebook page in context on a young man's laptop.
To increase success when reaching out to the target audience, educators are first trained about the Move Over law. Materials such as this fact sheet help instructors inform others.
The larger-than-life urban aesthetic in a city setting simultaneously engages and informs the viewer.