Will+Asa Fine Men's Shoes
Will+Asa Fine Men's Shoes

Imagine a couple of fashionable blokes in Portland opened a men's shoes store together. What would they call it? Will+Asa, in honor of our city's founders William Overton and Asa Lovejoy!

Trunk Show Catalog
Trunk Show Catalog

This fall Will+Asa will share a special offering with their customers and this catalog entices shoe lovers with a preview of the upcoming available footwear.

Trunk Show Mailer
Trunk Show Mailer

Here's an intriguing peek at the cool shoes that will be available at the trunk show in September.

Catalog Center Spread
Catalog Center Spread

Calling to mind the stitching on men's shoes, the catalog was saddle-stitched with coordinating thread. The best part of making this, though, was the photo shoot we held in the Pearl District to get the perfect images of handsome shoes and fashionable gents.

Branded Merchandise
Branded Merchandise

If you share your fervor for fine shoes with the public you should probably offer your favorite products, too. Throw in a keepsake shopping bag with special details like grommets and a shoelace handle and you'll probably earn loyal customers who share your passion.

Will+Asa Fine Men's Shoes
Trunk Show Catalog
Trunk Show Mailer
Catalog Center Spread
Branded Merchandise
Will+Asa Fine Men's Shoes

Imagine a couple of fashionable blokes in Portland opened a men's shoes store together. What would they call it? Will+Asa, in honor of our city's founders William Overton and Asa Lovejoy!

Trunk Show Catalog

This fall Will+Asa will share a special offering with their customers and this catalog entices shoe lovers with a preview of the upcoming available footwear.

Trunk Show Mailer

Here's an intriguing peek at the cool shoes that will be available at the trunk show in September.

Catalog Center Spread

Calling to mind the stitching on men's shoes, the catalog was saddle-stitched with coordinating thread. The best part of making this, though, was the photo shoot we held in the Pearl District to get the perfect images of handsome shoes and fashionable gents.

Branded Merchandise

If you share your fervor for fine shoes with the public you should probably offer your favorite products, too. Throw in a keepsake shopping bag with special details like grommets and a shoelace handle and you'll probably earn loyal customers who share your passion.

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